Google Search Ads Image Extensions- Best Practices

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Google Search Ads Image Extensions- Best Practices

Google Search Ads Image Extensions Best Practices

In the recently concluded Google Marketing Live event, Google Ads Head, Jerry Dischler had announced a whole new extension for search ads as “Image Extensions”. This looks like the search ads are going to occupy a lot more space in search results pages as the inclusion of image extension is something that is going to occupy few pixels in the search results once they are fully rolled out. The image extensions for search ads are slowly rolling out to all ad accounts globally. Advertisers must be speculating about the ways to implement them to reap early benefits.

Search Ads Image Extensions

In order to be able to use these extensions, here’re few things which Google ads has mentioned as a preliminary checks for accounts to be able to use the same:

  1. A good history of policy compliance.
  2. A Google Ads account in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals—such as sexual content, alcohol, and gambling—aren’t eligible for image extensions.
  3. A Google Ads account that has been open for more than 90 days

One can upload upto 20 diverse, high quality images that are relevant to your keywords.

Image Extension Format Requirements:

Image Extensions Guidelines

Some of the best practices outlined are:

  1. Utilize both image extensions and dynamic image extensions
  2. Create the right image extension based on your account structure
  3. Try to add 3 unique images to the extension
  4. Implement images with both kinds of aspect ratio: Both Square and Landscape
  5. Add relevant images only as an extensions.
  6. Focus on clarity of image and text overlay to be clear.

How to add image extensions to your search ads:

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions.
  3. Click the plus button , and select Image extension.
  4. From the “Add to” drop-down menu, select a campaign or ad group you want to add your image extensions to.
  5. Click the plus button next to “Images”, then select an image source from the top of the dialog box.
  6. You can select:
    1. Create new – To add image assets, select “Scan website,” “Upload,” or “Recently used.”
    2. Use existing – Select existing image extensions from any campaign or ad group in your account.
  7. Follow the prompts to upload your images.
  8. If any of your images don’t have an aspect ratio of 1:1 or 1.9:1, you’ll need to crop them before you can include them in your image extension. Click the image you’d like to crop, make your changes, and then click Continue. Repeat this step for each image.
  9. Select up to 20 images for your image extension, and then click Save.
  10. You can see a preview of your final image extension on the right side of your screen. If you want to make changes, click the pencil icon Edit 

Have you got these extensions in your account already? Share your views on how you are using these and benefits if you are able to observe in your PPC efforts.

Recommended Read: Google Marketing Live 2021- Key Takeaways


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